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Meet Ralph Ortiz, Sales Manager

Ralph started his career in 1983 in a small optical shop assisting customers and working in the lab. Selling eye glasses, tinting, and cutting lenses, Ralph’s interest in optics grew and led to his enrollment in a certified optics program in 1987. While in school, Ralph apprenticed as an optician until 1989.

Upon graduation from his apprenticeship, Ralph took a position with Lenscrafters starting out as lab manager then moving to general manager as a certified optician. Working in the retail store environment, Ralph learned the importance of impeccable customer service and quick turnaround of lenses. His optical career continued as store manager for Sterling Optical.

In 2000, Ralph came to work for Optical Dynamics as a lens consultant, retail trainer and equipment installer. Coming from a retail background, he understood the needs of the independent optical location as related to product quality and delivery time. For nearly six years Ralph traveled the country training optical locations on how to process, sell and dispense their customized lenses.

In 2009, Ralph rejoined the team as a Sales Manager for Optical Dynamics & Vision Dynamics Lab. With his unique background in custom processed lenses and retail training, Ralph is the perfect person to guide labs and retail locations through the maze of available products for improved lab service and business profitability.