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Mix It Up, A Recipe For Success

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In the July issue of Optometric Management, Author Jay Binkowitz shares a recipe for Success:

1.Create curbside appeal

  1. Signage

  2. Storefront

  3. Display window

2. Update your space

  1. Wall color

  2. Lighting

  3. Furniture

  4. Displays

3. Extend a warm welcome

  1. Do you customers receive a friendly welcome from someone who anticipates and appreciates their visit?

4. Dress the part

  1. Scrubs at the office are quickly becoming a thing of the past

5. Flip the script

  1. Flip from a patient-consumer experience to a consumer- patient experience