Now that you are processing clearLIGHT plus and sunSMART II digital lenses in-house, its time to promote the products you produce.
Review your product literature…are you talking about the clearLIGHT & sunSMART products?
Review your on hold message…are you telling your patients about the new digital lenses you produce direct to their prescription while they wait?
Review your employee compensation program…does your internal program encourage your staff to sell the products you produce?
Review your staff training program…do all team members know how to present the new product offering to your patients?
Review your target production…have you implemented a target product rate for your in-house lab?
Target product mix on 100 pair of lenses
clearLIGHT PLUS aspheric single vision = 30 pair
clearLIGHT PLUS FT-28 = 5 pair
clearLIGHT PLUS PAL = 25 pair
sunSMART aspheric single vision = 20 pair
sunSMART FT-28 = 5 pair
sunSMART PAL = 15 pair
nanoCLEAR AR = 60 pair
Target: 40% sunSMART photochromic
Target: 80% of multifocal lenses are PAL
Target: 60% with nanoCLEAR AR
Implement the above recommendations and you will see your system usage and practice profitability increase.
Posted on 8/4/2015 at 6:30:00 PM