It should be every associate’s goal to present the multiple pair option to all patients. In an article posted on theopticalvisionsite.com, tips were shared to help achieve this goal.
Sit with the patient and start a conversation about their Rx requirements. Ask questions about the patient, their needs and lifestyle. You might find they need a second pair for:
1. Occupational or computer glasses
2. Photochromics for an active outdoor life style
3. Performance pair for outdoor activities
4. Sunglasses for driving
People in sunglassesAlways bring up multiple pair options. Never prejudge the patient. Always inform of all products available.
Always position eyewear as more than just for vision correction. Eyeglasses are a fashion accessory that reflect your style and image. Eyewear enhances your appearance just like a nice pair of shoes, purse or other fun fashion accessories.
Always point out the importance of specialty eyewear for sun, sports, safety, as well as performance options.
Don’t forget to share multiple pair pricing packages. Point out any 2nd pair or lens packaging options or discounts available.
Utilize the above steps and you will be sure to sell that second pair!
Posted on 9/16/2015 at 8:00:00 PM