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Top 10 Business Trends For 2015

Eyecare Business January, 2015 by Erin Morgan

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  1. Growth that’s here to stay – Optical revenues continue to grow and that’s good for everyone. The GDP growth rate for the US in the 3rd quarter of 2014 was 3.5%

  2. Today’s biggest challenge – 49% of ECPs say healthcare reform is the biggest concern relating to their business today.

  3. Opportunity knocks – 54% of ECPs see primary care opportunities ans an area of growth

  4. Kids – ECPs see pediatrics as having significant growth potential.

  5. Selling online – 78.1 billion is the estimate of US retail e-commerce sales for the 3rd quarter of 2014

  6. Social clubs – Getting social is an excellent way for retailers to promote their business today.

  7. A love for lenses – 67% of ECPs say their patients request certain brands of lenses

  8. Stressing customer service – 67% of ECPs say they are focusing on customer service

  9. Influencing purchases – 39% of ECPs say a doctor recommendation most influences consumer purchases today.

  10. The future’s so bright – Plano and prescription sunglasses are a frame category with growing profit potential to watch in 2015