Eyecare Business January, 2015 by Erin Morgan
Growth that’s here to stay – Optical revenues continue to grow and that’s good for everyone. The GDP growth rate for the US in the 3rd quarter of 2014 was 3.5%
Today’s biggest challenge – 49% of ECPs say healthcare reform is the biggest concern relating to their business today.
Opportunity knocks – 54% of ECPs see primary care opportunities ans an area of growth
Kids – ECPs see pediatrics as having significant growth potential.
Selling online – 78.1 billion is the estimate of US retail e-commerce sales for the 3rd quarter of 2014
Social clubs – Getting social is an excellent way for retailers to promote their business today.
A love for lenses – 67% of ECPs say their patients request certain brands of lenses
Stressing customer service – 67% of ECPs say they are focusing on customer service
Influencing purchases – 39% of ECPs say a doctor recommendation most influences consumer purchases today.
The future’s so bright – Plano and prescription sunglasses are a frame category with growing profit potential to watch in 2015
Posted on 3/5/2015 at 7:00:00 PM