Contact: Michael Yager 502-689-0674

Optical Dynamics Expands Distribution into the United Kingdom through OMEGA LED Ltd.,

(Louisville, KY)-April 1, 2011-Optical Dynamics, a division of Vision Dynamics LLC, ( based in Louisville, Ky., will be debuting its technology and new distribution partnership with Omega LED Ltd. at the Optrafair 2011 at the NEC Birmingham, England.

Optrafair 2011 brings the entire optical industry, especially independent optical owners, to the UK's largest gathering of optical professionals and to network with friends, colleagues and associates. There are more than 6,500 independent practices in the UK market looking for solutions to fast turnaround and price control in lens production and finishing for eyewear.

This is the first exhibition of Optical Dynamics' products in the United Kingdom. "More than 21 million eye exams are conducted in the UK market each year, and it is certainly a growth market for us," said Mike Yager, VP of Sales for Optical Dynamics. "Optrafair will be held in Birmingham April 9th - 11th 2011 and we encourage everyone attending the show to stop by stand #o62 to learn more about this exciting new technology."

Omega LED Ltd., ( based in Altrincham, Manchester, with more than a decade of experience in the UK marketplace has been distributing Ultra Optics and National Optronics lab equipment and will distribute Optical Dynamics' Q2100 Digital Lens systems, nanoCLEAR AR systems and supporting consumables throughout the UK. When combined, these technologies can produce premium digital quality progressive, flat-top and aspheric single vision lenses directly to the finished Rx from liquid lens monomer. Lens materials include; clearLIGHT Plus, and three photochromic lenses called sunSMART Grey, sunSMART Brown and ULTRAsun. All are proprietary high index materials designed and formulated by Optical Dynamics.

"We have been searching for new technologies to bring to the UK Optical market and we are pleased to announce a new relationship with Optical Dynamics", says Brian Shuttleworth, Director of Omega LED. "We will be offering this exciting new technology to the UK for the first time. We feel this is a great opportunity for small to mid-sized labs, retailers and independent optical shops to be able to produce their own digital quality lenses with anti-reflective coatings in less than 90 minutes."

"The purchase price of a complete Optical Dynamics system is a fraction of the cost of digital surfacing equipment and offering anti-reflective coatings in-office is unprecedented. The fact that we make lenses from liquid plastic to the finished Rx in one simple step gives us the unique opportunity to do all of the coatings in the mold before the lens is actually made. No one else can do that." Yager added.