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In the July issue of Optometric Management, Author Jay Binkowitz shares a recipe for Success:

1.Create curbside appeal

1. 
   

   Signage

   
   


2. 
   

   Storefront

   
   


3. 
   

   Display window

   
   

2. Update your space

1. 
   

   Wall color

   
   


2. 
   

   Lighting

   
   


3. 
   

   Furniture

   
   


4. 
   

   Displays

   
   

3. Extend a warm welcome

1. 
   

   Do you customers receive a friendly welcome from someone who anticipates and appreciates their visit?

   
   

4. Dress the part

1. 
   

   Scrubs at the office are quickly becoming a thing of the past

   
   

5. Flip the script

1. 
   

   Flip from a patient-consumer experience to a consumer- patient experience