Vision Monday May, Bain & Company
In a study published in Vision Monday, Bain & Company reports on the competitive pressures impacting the independent optometrist and recommendations on how they should adapt.
Current threats to independent optometry include:
Growth of large national chains and mass player
Increased consumer comfort with buying products online
Desire for greater price transparency on products
Shift from the personalized shopping experience toward more efficient retail environments
How to adapt:
Capitalize on the consumers desire for a comprehensive eye exam by utilizing online scheduling of exams
Carry a stronger materials offering with a more transparent pricing model
Improve delivery time so patients can buy or pick up easily in the store their new eyeglasses
Continue to provide the same personalized service that has won their loyalty in the past (end article)
With the ownership of a Q-2100 and nanoCLEAR AR unit, you have the ability to capitalize on three of the study’s recommendations. (1) You can provide a transparent pricing model to your patients as you know exactly how much each pair you produce will costs each and every time you make them. (2) You can provide unparalleled service with same delivery of their eyeglasses (3) You can provide custom processed lenses for the ultimate personalized service.
Posted on 10/22/2014 at 12:00 AM
